Notes from
the studio.

Short essays on web design, brand strategy and small-business marketing. No listicles, no AI-ghostwritten filler, just what we've actually learned from building.

Why your site went quiet.

Why small-business websites stop converting after year two

And the 4-point audit we run before recommending a rebuild or a refresh.

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.ae and .qa

.ae and .qa domains: who can register them (2026)

The plain rules for .ae, .co.ae, .qa and .com.qa domains in 2026, including Qatar's new policy that took effect in October 2026.

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10 questions

Choosing a web design company in Dubai: 10 questions to ask first

Dubai has hundreds of web design agencies. Ten questions that separate a good one from an expensive mistake, whoever you hire.

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Qatar sites and shops

How much does a website cost in Qatar? (2026)

What a business website or online shop costs for a Qatar business in 2026, what drives the price, and the payment and domain rules to know first.

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UAE, from AED 2,500

How much does a website cost in the UAE? (2026)

What decides the price of a business website in Dubai and Abu Dhabi, what our dirham prices are, and what to check in any quote.

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Gulf payments

Payment gateways for an online shop in Qatar and the UAE (2026)

Which payment providers work for a Qatar or UAE online shop, which ones publish WooCommerce or Shopify plugins, and the two big surprises for Qatar.

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Forms and cookies

Contact forms and cookies: privacy basics for UAE, Qatar and Saudi websites

Which data protection laws apply to a small business website in the UAE, Qatar and Saudi Arabia, and the practical steps for forms, cookies and WhatsApp.

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WhatsApp first

WhatsApp on your website: how Gulf businesses turn chats into orders

Where to put WhatsApp on a Gulf business website, what the first message should say, and how to stop chats getting lost.

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Headless CMS

What is a headless CMS? A plain-English guide for small businesses (2026)

Headless CMS in 5 minutes, what it is, why agencies keep pitching it, and when it's actually the right call for a small business.

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WP. Astro

WordPress vs Astro for small-business websites (2026)

The pragmatic comparison, when to pick WordPress, when to pick Astro, and why this isn't actually the question most businesses should be asking.

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5 reasons, 5 fixes

Why your website isn't getting enquiries (and how to fix it)

You have a website. Maybe even traffic. But the phone isn't ringing. Here are the five most common reasons small-business sites fail to convert, and the fixes.

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Brand + site, one launch day

Should you rebrand and rebuild your website at the same time?

When bundling a brand identity with a website rebuild saves money, when running them separately is smarter, and how to sequence the work so you don't pay for the same decision twice.

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4 pages. Opened.

A 4-page brand guidelines template that actually gets used

Most guidelines PDFs are 40 pages and no-one opens them. Here's what to cut so your team stays on-brand and your marketing keeps converting.

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$500/mo. Tracked.

Meta ads for small businesses without burning cash

How we structure a $500 per month ad budget for local service businesses so every dollar is traceable to a qualified enquiry.

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Who to hire.

Agency, freelancer, or studio: who should you hire for your website?

A frank comparison with numbers, and the jobs each of the three is best at when you need a site that wins clients and ranks well on Google.

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Headless CMS.

Headless CMS in plain English: what marketers actually need to know

Sanity vs Contentful vs WordPress vs Keystatic, without the jargon, and when "headless" is the wrong answer for your business.

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Fixed. Price.

How we price design work (and why we don't bill hourly)

Fixed-scope, fixed-price, fixed-timeline, and why clients prefer it three-to-one for websites, brand identity and long-term marketing work.

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95/95/95

Getting to Lighthouse 95 without caching your way there

The four performance levers that actually matter for small-business sites, why Google rewards them, and how faster pages quietly bring you more clients.

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Let's work together

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