Exqulux
- Brand Identity
- Hanan
- 01/08/2024
Exqulux is one of Sri Lanka’s premier brands for handmade leather accessories. Our products are crafted with meticulous attention to detail, combining traditional craftsmanship with modern designs to create luxurious and durable leather goods.
01
Problem
Exqulux needed a distinctive and elegant logo to establish a strong brand identity in the competitive market of handmade leather accessories. The challenge was to create a design that reflects the brand’s commitment to quality, luxury, and craftsmanship, appealing to discerning customers who value unique and finely crafted leather products.
02
Approach
We began by understanding the essence of Exqulux’s brand and its target audience. Our design team explored various concepts that incorporated elements of sophistication and timelessness. We focused on creating a logo that exudes luxury and quality while being versatile enough for different applications, including product tags, packaging, and marketing materials.
03
Solution
The final logo for Exqulux features an elegant and refined design, utilizing classic typography and subtle leather-themed motifs. The logo embodies the brand’s dedication to craftsmanship and luxury, making it instantly recognizable and memorable. Its versatile design ensures it enhances the brand’s presence across all touchpoints, from product tags to digital media. This new branding effectively communicates Exqulux’s values and appeals to customers seeking exquisite handmade leather accessories, solidifying Exqulux’s position as a leading brand in Sri Lanka.
